SUPERMARKETS IN GERMANY JOIN THE #LONGLIFECHALLENGE

Supermarkets are the ideal place to show consumers the properties and benefits of European fruits and vegetables, as well as to encourage them to compete for a better life.

That’s why we carried out “Tasting Days”, with the aim of challenging German consumers to join the #LongLifeChallenge.

To achieve this, we offered information on the importance of consuming 5 portions of fruits and vegetables daily, food tastings and promotional giveaways in the most important supermarkets in Germany.

A great opportunity to showcase the benefits of European fruits and vegetables, as well as the benefits of a healthier lifestyle.

All to encourage consumers to join the #LongLifeChallenge by eating 5 fruits and vegetables a day!