If there is one key place to encourage consumers to lead a healthier lifestyle, it is in supermarkets.

That’s why we held a Roadshow in EDEKA supermarkets in Germany to directly target household decision-makers, to inform them about the benefits of eating 5 fruits and vegetables a day, and to challenge them to join the #LongLifeChallenge together with their families.

Through stand activations at the entrance of the most popular supermarkets, we offered information about the European fruits and vegetables of the program, food tastings and promotional giveaways.

All this to get closer to German consumers, a strategic market for the European fruit and vegetable sector, although it is the first importer of fruit and vegetables in Europe, and a country where per capita consumption still has room for improvement.

¡What are you waiting for and join the #LongLifeChallenge by eating 5 fruits and vegetables a day!